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Wesley Tucker
Tracr
CEO
Description
Wesley Tucker is the CEO of Tracr the world’s leading distributed digital platform for tracing natural
diamonds from source bringing you the ability to explore the provenance, authenticity and unique
story of the journey your diamond has taken along the diamond value chain. Having worked as an
electrical engineer for 7 years building mines across Africa and Australia his experience led him to
Accenture where he led digital transformations for fortune100 resource companies. This experience in
both industry and digital provided the perfect foundation to lead the De Beers digital transformation
and to then head Tracr.
Under his leadership Tracr has load over 1 million diamonds on the platform at source representing
over half of De Beers and over 15% of the worlds diamonds by value. Tracr has also been named on
the Forbes Blockchain50 for the third time in 2022.
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