Paris Blockchain Week 2024


Emma Joyce

Global Blockchain Business Council (GBBC)

Head of EMEA


Emma is the Head of EMEA at the Global Blockchain Business Council (GBBC), and senior managing director for GBBC Financial Services. GBBC is the largest industry association for the blockchain technology and digital assets community. Emma has over 15 years of experience in the financial services sector, working with regulators, policymakers, members, and partners to advocate and accelerate the adoption of best practices for digital assets. At GBBC, Emma leads the financial services-related activities and oversees the strategic direction and growth of the association in the EMEA region. She also serves as a board director for GBBC USA and GBBC Giving. Previously, she was the Chief Executive Officer of GBBC Digital Finance (GDF). Emma is a recognized thought leader and speaker on policy and regulatory issues related to blockchain and digital assets, and was named one of the top 20 most influential women in crypto by Financial News in 2023.